Polarbearsinthestreet
A result of digging, collecting and reading interesting things on the internets.
I’m really loving this merchandise line from Mash Creative. Challenging what has become “the norm”.
At Mash Creative we believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious. S/O/T/O uses the products description to create a unique brand identity.
Click the via link below to read the whole story.
(via Identity Designed)
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